Brad Viers

Brad comes to Rival Insulation with over two decades of insulation experience.   He started his insulation career twenty-two years ago working for Advanced Industrial Services out of the Toledo, Ohio market.    He began working in the industry as an industrial estimator focused on refinery and powerhouse work.   His roll with the company expanded over the years moving to Account Manager, Branch Manager and eventually the position of Vice President.     In August of 2020, Brad left Advanced Industrial Services to join the Michigan Mechanical Insulation team as Branch Manager focusing on commercial insulation in the Detroit – Ann Arbor Markets.  

Brad Joined Rival Insulation in January of 2024 as Construction Services Manager focusing on major projects both within and outside of the Detroit Metro Area.   His real strength lies within the relationships he has developed over the years with customers, vendors, manufacturers, and competitors.  

In 2017, Brad served as Vice President of Central States Insulation Association and eventually President in 2019 (thru 2021).   “I did enjoy my time as an officer for the association: however, as my peers like to frequently remind me, it was during Covid.   I didn’t have to worry much about coordinating many of the events and presentations.   However, I did navigate us through a pandemic!”  

When not in the office, Brad does enjoy spending time with his wife Holly, five grown children and four young grandchildren.    His interests include watching high school sporting events, golf, camping, traveling, working outside and college football.   Brad can also be found supporting the local small community with fundraisers and events in any capacity including having served as trustee, vice president and president for his local school district along with coaching several youth teams over the years.